Most network marketing home business opportunities are run on the internet. Because of this day and age of the internet, it is necessary that an online marketing campaign for a home business be a top priority. In fact, after setting up an online business, most business owners find themselves putting 90% of their work on their online marketing. Even Fortune 500 companies know this fact. It is imperative that there be an online marketing campaign in place.
In the past, not having an internet presence would suffice. In fact, some today still do not have an internet presence. Unfortunately, those companies with no internet presence will inevitably fall to their competition that is making a well known presence on the internet. More and more people every day in the world is connected on the internet every day. People are constantly using the internet to find the places and things they want to find. With that said, you can see how a company with no internet presence will inevitably fail. That may be a bold statement, however, the world is becoming more dependent on finding solutions on the internet. If you’re a business that can’t provide a solution online, you’re missing out on a lot of the action.
So how do you start a marketing campaign online? Well, the first step is to create a professional looking website. If you’re not a tech savvy, you have the option of looking for someone to do it for you. The prices vary but you would be amazed at the number of businesses paying top notch dollar for just a cheesy website. It is important that your website is designed attractively. If you find the right website design provider, have it designed much more attractively shouldn’t cost you more. Also keep in mind that your website should be consistent with your business. What I mean is don’t have a blue colored layout when your company is called “the red business.”
Your next step is to get your website on search engines. In order to do this, you must do what internet marketers call search engine optimizing (SEO). Now, this process can take a whole book to explain. However, I will give you the basic idea behind SEO. SEO is organizing certain keywords in the content on a website so that search engines can find your website on those certain keywords your potential customers are typing in the search engines. For example: If I wanted to find a great business opportunity, I would type “Where can I find a great business opportunity” on Google. Google will then give me the results. The top results you find are search engine optimized. Each top result webpage has the keyword “find a great business opportunity” a few times on the page to let the search engines know that my page has exactly what you’re searcher is looking for.
It doesn’t matter how good looking your website is. Fact is, if you can’t be found on any search engines, your chances of being found by your customers are closer to none.
So, you have a website that has been SEOed and find yourself on the top search results. Your next step is to try to get the email of the people who actually visit your page. This step is very important. In order for you to do that, you need what internet marketers call an autoresponder. An autoresponder is basically a service that sends emails to your customers for you automatically. It’s like when you set an “I’m on vacation” message on your email service. They are cheap and easy to use. Now, even though it’s not actual money your potential customers are giving, it is said that every email you have captured equals how much money you make a month. So if you only get five emails, you are only making 5 dollars per month. That’s how important capturing an email is.
Another advantage to grabbing one of your visitor’s email address is so that you have another chance to interact with your customers meaning another chance to sell them something. In fact, you don’t even have to sell them your primary product/service, you can even sell them something on the side that you find they may need!
Now that you have a website that people can find and an autoresponder that catches emails, you now have a marketing system setup. The next step is to actually start marketing online. Having them find your site through search engines is not enough. What you want is something that will bring more traffic to your website. There are many, many ways to do this. The most popular is Pay Per Click (PPC). PPC is exactly what it says. You pay for every click your website gets. Whenever someone searches for something on a search engine, that search engine provides results that are organic (search engine optimized) or paid for. The paid for are basically ads. Whenever a paid for ad is clicked, the advertiser is charged. It really is an effective way to advertise and has actually made lots of internet marketers millions. However, you must know what you’re doing in order for you to succeed with PPC. You can’t just put up an ad and think everyone will click on it.
There are more effective ways to get more traffic, however that is too much information to go over in one article. What I have just explained to you is a basic internet marketing campaign. There are many more ways to campaign online. What I have given you is something you can start, to jumpstart your marketing for your home base business opportunity. If you do it right, not only will you get ahead of your competition, you can start putting money in your pocket to reinvest in your business.
Source by Arleigh R Cortez