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Merchant Accounts- Debit Card Program

More and more consumers prefer using Debit cards and it is the merchant who benefits. That’s because, in Debit card processing, the funds are directly debited and recorded at the time of purchase. An added advantage is that a card can easily double up as a VISA or MasterCard along with being a debit card. Also, debit card processing saves the merchant more money in the long run.

The debit card is very widely used and is much easier than writing out a cheque. As long as there is money in the bank account, a debit card can be effectively used. Only the pin number is to be memorized. Card issuers may or may not charge fees for debit card usage. The same must be verified to avoid confusion.

Here are the benefits of a standard debit card program as employed by a merchant.

Sale proceeds are deposited into the merchant’s account within 48 hours of the transaction taking place.

Transactions are easy and fast.

Debit card transactions appear on a consolidated merchant processing statement and online transaction reports.

24/7 customer support.

A transaction fee is debited at the end of the month or as each transaction is processed.

A merchant must ensure that while accepting debit cards, a verification service is included. A verification service checks the negative database of bad check writers too prevent fraud.

To process debit cards, a merchant must have a PIN Pad. The swipe terminals available in the market today do come with inbuilt PIN pads or an external one may be purchased. If you’re an Internet merchant you will still incur the same charges for debit card processing as you do with credit card processing. True debit cards like Star, MAC, Honer, NYCE, Pulse, Interlink, and Maestro will only incur a per transaction fee because the customer must input their PIN number in order to use the card. The typical per transaction and discount rate will be charged to those using debit cards with Visa or MasterCard logos on them.

Debit cards are one of the fastest-growing payment types at the point of sale. Choose a debit card program that will place you in an ideal position to profit from all the strengths of on-line debit processing. Make it work for our business!

For more information , visit Credit Card Processing and Merchant Account Services.

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