If fifteen minutes were given to someone to read and navigate through one website among others, over 70% would choose to read the website that looks better, gives off a friendly vibe, and it is easy to read. Not sure why? Read on to find out.
A company's website is usually where most people go to find out more information about that company. What does it offer? Does it have previous positive ratings / reviews on Google? People would want to know what they offer and what other people are saying about a company.
But, if said company has an outdated website or a poorly designed one, most people won't wait to check out their services or whatnot, they would simply go back to the search engine and click the next website.
If this happens on your website, you may need to consider redesigning your website entirely. But before that, let me tell you three more reasons why you should design an up to date website.
Create an invisible bond between your company and your clients
A great website design has the following specifications: user-friendly, easy-to-use and easy-to-navigate, clean and clear pictures (or graphics), medium but easy to read fronts, SEO-friendly, etc. These features, and lots more, are embedded within a website to create a welcoming and warm atmosphere when a new visitor stumbles upon the website for the first time.
That atmosphere that makes them feel comfortable scrolling through each pages subconsciously creates a bond between the visitor and your website. And it is so important because it determines if the visitor becomes a paying client or not in the long run.
Gives you an advantage over your competition
It might not really be a competition advantage for some business because some companies have already taken advantage of this opportunity and others will follow. But still, it will -at least – give you the chance to stay in competition. And when your services are making your competition spare you one or two glances, it means you're doing something right.
However, it doesn't mean you should stop there. Why stop when the whole point of branding is to give your company its voice. Something to make it stand out even amongst your peers. Do something unique today, something different.
What do you think most of your competitors are missing out on? Do it for your site. It might be risky, especially when you know that it hasn't been tried yet, but that doesn't mean you should give up – incorporate it into your website. I mean, think about it. Why should a client choose you and your services over others? What is your selling point?
Your brand is your identity. How easily can someone look at random templates and choose one out of all saying it's your company's? Can people easily identify a particular pamphlet, flyer or brochure that belongs to you? If the answer is no, then you're not being consistent.
Being consistent sets you apart from your competition because people recognize you easily. They know that this particular flyer belongs to this particular company, and searching for your business on the search engines and social media becomes easier.
Anything you are showcasing to the public from your company should have your company style in it – from the company logo to the front and even the color of the template.
Your website should also have your company's branding included. This speaks professionalism. And clients love a professional company because they know they would be getting top-notch services from that company.
Source by Karina Popa